It’s that time of year again. San Diego Comic Con was last week, and as it is the premier geek culture event of the year and we are a site that covers geek culture, I am obligated to say something about this year’s event, even though I am not able to attend.
Last year I focused on the problems of just getting to the convention, with record sell-out times. Everything I wrote about that is still relevant this year. The other area I focused on was San Diego Comic Con drifting from its original focus and becoming more of a media show, and in that arena there is more debate this year.
The crux of that complaint is that major portions of the show floor have been bought up by media companies who are pushing their various movies, TV shows, and other non-comic-book-related media. This has pushed out more comic-focused vendors and driven up the price of booth space. To be fair, most of these media companies are focusing on product relevant to geek culture, but not exclusively. An example was a couple of years ago when there was a booth for the NBC show The Playboy Club which, let’s face it, was not geek culture. On the other hand, it was a small booth and the show did bomb.
There is also the complaint that panel time is taken up with shows that have dubious geek credentials, such as How I Met Your Mother and Psych.
But how fair are these complaints?
During the convention prominent comic writer Gail Simone went on twitter to address these concerns and ask some pointed questions.
The first point was to ask if fans were asking for more comic-focused content. If so, she pointed out that every major comic publisher and most minor ones had booths at the convention. She could not think of one that was not there. Also the majority of convention panels were comic industry focused. She said that if you took out all the other media at the convention, you would still have the largest comic convention. So is there really too much other media at San Diego Comic Con, or does it just seem that way because of what other media covers?
She does concede that small vendors and people in artist alley do get marginalized and could use more love. However, this could be said of any comic convention; it is just magnified at San Diego Comic Con.
The feedback from some of the web comic creators at the show illustrates that point. Randy Milholland, creator of Something Positive, commented throughout the show that he was not making enough money to justify the expense of traveling to the convention. He said he lost a few thousand dollars, and of course the time lost that he could have been working, so he says this will be his last year going. I have heard similar tales from Studio Fogilo, but they still attend; although I suspect more for contacts and publicity.
But I think the best summation of what is going on with San Diego Comic Con came from web reviewer Leo Thompson, who hosts the show That Sci Fi Guy. Thompson was explaining the difference between San Diego Comic Con and Dragon*Con. His conclusion is that San Diego Comic Con is a trade show, where Dragon*Con is a fan-focused convention. To build on his point, I would say that this would be like the difference between E3 and PAX in the gaming community . A lot of fans would go to E3 when it was open to the public, but it is acknowledged that it is an industry show; where PAX is very clearly focused on the actual fans.
If we assume that Thompson is right, the question becomes: is this a bad thing? My gut check is that if this were how San Diego Comic Con was openly presented, then no it is not; but right now that is not the case.
I think this bears more analysis, and I will look at it again after Dragon*con happens later this year.
In the meantime, please let me know what you think.